Americana Custom Coverage Concentrate


A breakthrough innovation in complexion! AMERICANA Custom Coverage Concentrate adds a natural flesh tone to your daily moisturizer, turning it into your own custom liquid foundation, tinted moisturizer or concealer. While traditional foundations only offer one level of coverage, even when layering, AMERICANA Custom Coverage Concentrate provides the exact amount of coverage you need, only where you need it. It is the new way to make up and the key to achieving a naturally flawless-looking complexion, every day.

Pure mineral pigments ensure true-to-color application. Beta Carotene evens skin tone. Silica gives soft focus effect to blur imperfections. Chronospheres optically reflect light to even and brighten skin tone.

One bottle of this highly-concentrated formula can last as long as two bottles of standard liquid foundation. Sheer to full coverage depending on "Concentrate to moisturizer" ratio. Ideal for all skin types. Natural finish. Made in USA

100% cruelty-free and vegan product.

0.5 fl. oz


Cyclopentasiloxane, Ethylhexyl Palmitate,Calcium Carbonate, Coco-Caprylate, Silica,Polyglyceryl-3 Diisostearate, Quaternium-90 Bentonite,Microcrystalline Wax, Trihydroxystearin, Propylene Carbonate,Polyhydroxystearic Acid, Lecithin, Isopropyl Myristate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Triethoxycaprylylsilane, Zea Mays (Corn) Oil,Beta-Carotene, Polyurethane-40, Phenoxyethanol,Glyceryl Dibehenate, Tribehenin, Glyceryl Behenate, Polyglyceryl-3 Polyricinoleate,Titanium Dioxide (CI 77891), Iron Oxides (CI 77492),Iron Oxides (CI 77491), Iron Oxides (CI 77499), Mica (CI 77019)



  • Fair Pink
  • Light Golden
  • Light Beige
  • Light Golden Beige
  • Light Pink Beige
  • Light-medium Olive
  • Medium Golden
  • Medium Beige
  • Medium-deep Golden
  • Deep Beige

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